NC Main Street Program

The Main Street Program is a National Trust for Historic Preservation initiative created to revitalize downtown districts by combining historic preservation, downtown design, promotional events, business recruitment, and community involvement. Downtown Rocky Mount has been a participant in the program for several decades, and uses the technical assistance, training and development strategies provided through the Main Street Program to facilitate a vibrant, positive image that will encourage investors, visitors, consumers, and local residents to live, work, play, shop and celebrate downtown.

Four-Point Approach

Downtown Rocky Mount utilizes the comprehensive Main Street Four-Point Approach to redevelop and improve all aspects of downtown in a strategic manner:

  • Organization: This improvement approach is based on building partnerships to create a consistent revitalization program and develop effective management and leadership downtown. Diverse groups – merchants, bankers, public officials, the chamber of commerce and civic groups must work together to improve downtown.
  • Promotion: Reestablishing downtown as a compelling place for shoppers, investors and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to marketing and public relations.
  • Design: Enhancing the visual quality of the downtown. Attention is given to the downtown environment elements – not just buildings and storefronts but also public improvements, rear entries, signs, landscaping, window displays and graphic materials.
  • Economic Vitality: Strengthening the existing economic assets of the business district while diversifying its economic base. Activities include conducting market analysis to understand the changing market place, adapting vacant buildings that have outlived their original purposes for use as entertainment or cultural facilities and sharpening the competitiveness of Main Street’s traditional merchants.

For more information, visit the NC Main Street Program.

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