Survey

To learn more about you, the current downtown consumer and what you would like to see more of in downtown, we are conducting this survey. This survey is the result of Rocky Mount’s participation in the NC Main Street and Rural Planning Center’s Downtown Associate Community program. All responses are confidential, and we will share the outcome of the survey at a date to be determined.

The final five questions are for classification purposes only, and all information is collected anonymously. Past research has shown that people of all ages, incomes and backgrounds view business and commerce differently. Your answers to the following questions will help determine how our survey sample compares to our area’s demographic profile.

1. How far is your residence located from Downtown?

• I live in downtown or within two miles
• 2 to 5 miles
• 5 to 10 miles
• More than 10 miles

2. How far is your workplace located from Downtown?

• I work downtown or within two miles
• 2 to 5 miles
• 5 to 10 miles
• More than 10 miles
• Not applicable

3. How often do you visit Downtown Rocky Mount to do errands, to shop, or for eating and drinking?

• Daily
• 1 or 2 times a week
• Once or twice a month
• A few times a year
• Seldom or never
• This is my first visit

4. Is there a specific type of new business or attraction that might make you visit downtown more?

• Yes (Go to question 5)
• No (Skip to question 6)

5. Please list one or two specific types of businesses or attractions that might make you visit more often:

6. What type(s) of products have you purchased on the Internet with the last three months? (Select all that apply)

• Beauty supplies
• Books
• Children's clothing
• Flowers
• Gifts
• Hobbies & crafts
• Home furnishings
• Jewelry
• Men's clothing
• Pharmacy
• Specialty foods
• Sporting goods
• Women's clothing
• None
• Other

6.1 If other, please list below:

7.1 How does Downtown compare to other places you frequently shop and do business with in terms of variety and selection of shopping?

• Stronger
• Equal
• Weaker
• Don't Know

7.2 How does Downtown compare to other places you frequently shop and do business with in terms of quality of products and services?

• Stronger
• Equal
• Weaker
• Don't Know

7.3 How does Downtown compare to other places you frequently shop and do business with in terms of variety of dining?

• Stronger
• Equal
• Weaker
• Don't Know

7.4 How does Downtown compare to other places you frequently shop and do business with in terms of quality of dining?

• Stronger
• Equal
• Weaker
• Don't Know

7.5 How does Downtown compare to other places you frequently shop and do business with in terms of customer service?

• Stronger
• Equal
• Weaker
• Don't Know

7.6 How does Downtown compare to other places you frequently shop and do business with in terms of attractiveness?

• Stronger
• Equal
• Weaker
• Don't Know

7.7 How does Downtown compare to other places you frequently shop and do business with in terms of cleanliness?

• Stronger
• Equal
• Weaker
• Don't Know

7.8 How does Downtown compare to other places you frequently shop and do business with in terms of quality of festivals and events?

• Stronger
• Equal
• Weaker
• Don't Know

8. Of the following, which two media sources do you most rely on for area news and information?

• Newspaper
• Shoppers guide
• Television
• AM/FM radio
• Yellow pages
• Direct mail (Valpak, magazines, etc)
• Internet website(s)
• Email marketing & news feeds
• Social media
• None
• Other

8.1 If you chose Other in question 8, please list below:

9.1 What priority would you place on possible downtown enhancement efforts to restore and preserve the downtown's historic character?

• High
• Moderate
• Low
• No opinion

9.2 What priority would you place on improve the downtown area's streets, sidewalks, lighting, furnishings, green spaces, trails, etc.?

• High
• Moderate
• Low
• No opinion

9.3 What priority would you place on possible downtown enhancement efforts to stage additional festivals and special events in the downtown?

• High
• Moderate
• Low
• No opinion

9.4 What priority would you place on possible downtown enhancement efforts to create incentives for new and expanding downtown businesses?

• High
• Moderate
• Low
• No opinion

9.5 What priority would you place on possible downtown enhancement efforts to improve and/or create more housing in the downtown area?

• High
• Moderate
• Low
• No opinion

10. What is the first thing that should be done to improve Downtown?

11. What is the one thing that you love most, or that you would never change, about Downtown?

12. What is the zip code of your primary residence?

13. What is your gender?

• Male
• Female
• Prefer not to say

14. Which category below includes your age?

• 19 or younger
• 20 to 24
• 25 to 34
• 35 to 44
• 45 to 54
• 55 to 64
• 65 to 74
• 75 or older

15. How many people, including yourself, currently live in your household?

• 1
• 2
• 3
• 4
• 5
• 6 or more

16. Which category below includes your estimated total gross annual household income? (For all earners in the household, before taxes and deductions)

• Less than $15,000
• $15,000 to $24,999
• $25,000 to $34,999
• $35,000 to $49,999
• $50,000 to $74,999
• $75,000 to $99,999
• $100,000 to $149,999
• $150,000 to $199,999
• $200,000 or greater

Submit